Case Studies · Strategy · Results

28 years of work. A selection of the cases that defined it.

From global CPG giants to challenger brands — strategic marketing leadership that moved culture and delivered measurable business outcomes.

From Unknown to Unmissable: Bauducco Panettone's Holiday Category Creation
Bauducco Panettone

From Unknown to Unmissable: Bauducco Panettone's Holiday Category Creation

How Bauducco transformed an unknown Italian specialty into America's leading holiday cake category through sustained cultural integration and strategic partnerships.

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Translating Brazilian Authenticity to Global Appeal
AB-InBev's Guaraná Antarctica

Translating Brazilian Authenticity to Global Appeal

How we repositioned Guaraná Antarctica from a Brazilian exclusive into a global lifestyle brand — preserving its DNA while transforming exclusivity into inclusivity.

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Championship Timing: Guaraná Antarctica's Strategic MLS Partnership Success
AB-InBev's Guaraná Antarctica

Championship Timing: Guaraná Antarctica's Strategic MLS Partnership Success

How we identified and negotiated a game-changing MLS sponsorship at a fraction of typical costs — delivering extraordinary ROI when NYCFC won the MLS Cup.

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From Brazil's #1 to America's Rising Star: PlantCo's US Market Entry Strategy
PlantCo

From Brazil's #1 to America's Rising Star: PlantCo's US Market Entry Strategy

How we positioned Brazil's leading plant-based milk brand for US market entry — achieving top-5 Amazon status in under 6 months.

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Celebrating Authenticity Through Social Media for Global Positioning
PepsiCo's KeroCoco

Celebrating Authenticity Through Social Media for Global Positioning

How we developed a flexible social media framework that adapted to different market maturities while maintaining a single authentic brand voice.

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Reviving a Brooklyn Icon: Tropical Fantasy's Hip-Hop Comeback Campaign
Tropical Fantasy

Reviving a Brooklyn Icon: Tropical Fantasy's Hip-Hop Comeback Campaign

How we reconnected a nostalgic Brooklyn beverage brand with urban millennials through an authentic hip-hop marketing strategy and guerrilla activations.

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Amplifying Luxury Living: Positioning OPUS Coconut Grove in Miami's Premium Market
Meta Development · OPUS Coconut Grove

Amplifying Luxury Living: Positioning OPUS Coconut Grove in Miami's Premium Market

How we transformed limited pre-construction assets into a luxury lifestyle brand through AI-augmented content and strategic Instagram positioning — generating $5M in sales.

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Gilding the Market: Building J Taylor's Luxury Jewelry Brand from the Ground Up
J Taylor Jewelers

Gilding the Market: Building J Taylor's Luxury Jewelry Brand from the Ground Up

How we created an entirely new luxury jewelry brand — from naming to visual identity to digital presence — for an innovative 18k gold product line.

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Building a Brand from Zero: Travelsana's Strategic US Market Entry
Travelsana Multivitamin

Building a Brand from Zero: Travelsana's Strategic US Market Entry

How we launched an entirely new travel supplement brand in the competitive US market with zero recognition — and built a self-sustaining growth engine.

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Also Worked With

28+ years across some of the world's most recognized brands.

My track record spans major global brands, Brazilian market leaders, and challenger brands entering competitive new markets.

AB-InBev
Natura &Co
PepsiCo
Tramontina
Grendene
Inter&Co
Conchita Foods
Microsoft
AT&T
Coca-Cola
Nokia
Intel

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