Ideas are only as good as the data behind them.
Through Soundcheck Insights, I deliver decision-grade market intelligence — modular, methodology-driven, and validated by 28 years of cross-border brand experience. Every engagement starts with research. From there, we add the intelligence modules that match your challenge.
One intake. AI-powered research. Expert validation. Decision-grade output.
One 60–90 minute conversation to map your goals, market, competitors, and audience. This single session feeds every module in the engagement — no second interviews required.
The Soundcheck platform aggregates data from government sources, syndicated research, industry associations, and market signals — structured with source tiering, claim typing, and confidence labeling.
I review every finding with 28 years of cross-cultural brand experience — adding strategic context, flagging risks, adjusting confidence levels, and shaping the intelligence into actionable recommendations.
We present findings in a live session with your team. You leave with a complete report, an executive deck, and clear next steps — ready to act on.
One foundation. Four specialized modules. Built to fit your challenge.
Market Research
The research base that powers every module in your engagement.
Every Soundcheck engagement begins with a structured Market Research foundation — three written reports plus a research-grounded persona panel (6 to 20 personas across Mini, Standard, or Premium tiers). This is the evidence base that fuels every add-on module.
GoGlobal Viability Analysis
Decision-grade market entry intelligence with a proprietary viability score.
For brands considering geographic expansion — international brands entering the US, or US brands evaluating Mexico, UK, EU, or LATAM. Produces the proprietary CVE Score (Coefficient of Viability of Expansion), an 8-section report covering market opportunity, competitive position, consumer readiness, investment estimates, three strategic paths, and a 30/60/90-day action plan.
Scale Assessment
Structural readiness audit with a proprietary score, verdict band, and 24-month phased plan.
For companies pushing from $5M to $50M, raising a round, or hitting a growth plateau. Produces the proprietary SRS Score (Scale-Readiness Score) with a verdict band — Scale-Ready, Scale-Conditional, Growth-Only, or Restructure — plus a 24-month phased plan and 90-day post-delivery monitoring framework.
Customer Journey Mapping
Six-stage journey maps with brand-touchpoint audit for each persona.
Built on the personas defined in your Market Research foundation. Each journey map traces six stages — awareness, consideration, purchase, onboarding, retention, and advocacy — with a brand-touchpoint audit scoring your presence as PRESENT, PARTIAL, or ABSENT at each stage.
Virtual Focus Group
Test creative concepts, product ideas, and positioning with AI-generated personas — in days, not weeks.
AI-generated personas built from your Market Research foundation respond to your stimuli — creative concepts, product ideas, pricing, packaging, positioning. Each persona responds independently, eliminating groupthink. Includes unlimited feedback rounds, and re-tests let you iterate with new stimuli using the same panel.
CLEAR Assessment
Chameleon Collective's proprietary organizational diagnostic — applied by an experienced practitioner.
I assess your marketing organization across Strategy, Team, and Execution to identify growth blockers, uncover capability gaps, and prioritize the highest-leverage opportunities for improvement.
Not a research firm. Not a ChatGPT prompt. A structured intelligence engine with a human validation layer.
Traditional market research costs $30K–$80K and takes 3–6 months. ChatGPT gives you unstructured output with no source hierarchy. I deliver something in between — structured, sourced, confidence-labeled, and validated by experience — in 7–14 days.
Tell me what you need to know.
I'll respond within 24 hours with a proposal — or a call to discuss the right starting point.